reBRAND : FASHION RELOADED #3 : 8-10 July 2010

O

Sat, 10 Jul 2010 13:09:15 -0400

O - the open brand - is not a brand in the traditional sense, as it does not have a consistent identity, but rather consists of changing themes. During each swap or workshop a theme is decided upon and discussed, and this theme is explored by the participants in their expressions, remaking, styling and communication. The only constant is the open O, the open brand; a proof of open wear. The theme of the workshop can be seen in the garment itself.

It is a symbol of recognition, when meeting people on town, it is a sign, just like any brand, that one is part of the crew. But this crew is open for anyone who wants to, and who wants to contribute to the ongoing discussions. It is the O.

reBRAND has come to an end, or maybe rather a beginning,...

Sat, 10 Jul 2010 13:01:00 -0400

Production mode

dreambrand corsets

brand map

O - rebrand/dream brand/open brand.

this is O

more O

reBRAND has come to an end, or maybe rather a beginning, it’s a point of view thing. We’re saying bye beach, hello O.

FINAL DAY of Fashion Reloaded! Come over to Postbahnhof, and...

Sat, 10 Jul 2010 07:58:46 -0400

FINAL DAY of Fashion Reloaded! Come over to Postbahnhof, and join in creating your rebrand-dreambrand, from now til 5pm.

Temperature is rising, rebrand starts to take shape. While...

Fri, 09 Jul 2010 07:41:00 -0400

reBRAND - dream BRAND

The actionweaver & beachwear

reBRAND beachwear

Jay from Open Design City made shoes

laser loom & our DIY king

Temperature is rising, rebrand starts to take shape. While discussing brands, identity, building the moodboard of our dream brand with by-passers, we re-work garments in haute couture, beach wear and flipflops.

Thanks to Lanni for sending in the first online contribution, from Michigan to Berlin :)

having a brand be open...

Thu, 08 Jul 2010 16:49:00 -0400

having a brand be open embodies the exact sentiments of the new way forward- one that is connected, truthful, expressively sharing- everything we strive to be on the inside, coming out in our actions- sharing knowledge to create our own clothes. “sacrifice” to create empowerment. i tell a lot of people about opening branding in the USA and they are shocked at first, but love it! they want it EASY, easy patterns b/c people feel creation is outside of themselves.

The brand of the future is cradle-to-cradle where clothes are made to be remade and the systems are set up (re-manufacturing) to do so! I’m excited to be a part of it with all of you!!

Submitted by Lanni Lantto

Contribute your opinion!

Thu, 08 Jul 2010 10:17:00 -0400

Contribute your opinion!:

How and why can fashion (brand) narratives be created by the people who actually wear the clothes, instead of only dictated by a designer?
What do you want your brand to communicate? Which values would it be identified with?

Contribute your own ideas right here.

reBRAND has started! come join the discourse at the beach,...

Thu, 08 Jul 2010 09:55:15 -0400

Ready to reBRAND, thursday morning

a moodboard under creation

new pants w/ new brand

instant totems-to-go

brand-hacking

the rebrand beach

in the breaks we action-weave

reBRAND has started! come join the discourse at the beach, making and discussing the role of the crowd, the user, in creating a brand. get handcrafted totems from reused brands, try making the latest shorts-model (now in 2.0) and snap a swap.

we are here 11-19h, today, tomorrow and saturday! icecream, sewing tools, karl lagerfeld and the rest of us are looking forward to seeing you here!

Photo

Mon, 05 Jul 2010 17:25:00 -0400

reBRAND: Create Fashion with Personality

Mon, 05 Jul 2010 15:23:14 -0400

Some argue that fashion has nothing to do with personality, or rather, that identities are ready-made and pacifying rather than encourage participation and co-authorship. But fashion can be used for engagement, it can be a vehicle for personal growth and skill enhancement. Join us for collaborative experiments, explorations, cultivations, and multiplications of activity. Come help us make a platform for distributed reBRANDing.

FASHION RELOADED #3: Imagining an Open Brand

Sat, 03 Jul 2010 13:21:55 -0400

Can we make a brand of our own imagination? Can we imagineer an open platform for collaborative storytelling, and where the participants own and control the outcomes?

“Imagination is an activity in which human individuals create and recreate the essence of their being, making themselves what they were, are and will become.” (Sartre, The Psychology of Imagination)

FASHION RELOADED #3: Open Spectra for Intervention

Sat, 03 Jul 2010 13:07:41 -0400

Systems theorist Donella Meadows developed a list of leverage points of where to intervene in systems:

9. Numbers (subsidies, taxes, standards).

8. Material stocks and flows.

7. Regulating negative feedback loops.

6. Driving positive feedback loops.

5. Information flows.

4. The rules of the system (incentives, punishment, constraints).

3. The power of self-organization.

2. The goals of the system.

1. The mindset or paradigm out of which the goals, rules, feedback structure arise.

Sustainability has so far primarily been discussed at the top levels, the simple material product levels. Eco-cotton, dyes, and ethical manufacturing. We need to move further into the system, experiment with more levels, with a multiplicity of perspectives, skills and positions.

openwear.org - collaborative clothing

Sat, 03 Jul 2010 09:25:00 -0400

openwear.org - collaborative clothing:

Openwear is the new open source concept and community in course of developing by EDUfashion.

In Openwear’s online space, small fashion producers, designers, stylists, students, interns,tailors, photographers, models, crafters, sewing cafes, silk-screen printers, fashion schools and others will all be able to open their own web space and personal profile, have access to the service and tools made available by the community, network, learn but also take part to the first collaborative, peer-produced, open-source fashion brand and its collections.

For the first time, the result of the innovative process of crowdsourcing will not be owned by a particular firm or company because the owners will be the community itself.

This openwear blog will keep you updated with all the topics and concepts put into play in the work in progress.

How can crowdsourcing be used in creating a brand? Join us in...

Thu, 01 Jul 2010 13:07:00 -0400

How can crowdsourcing be used in creating a brand? Join us in experimenting, exploring and restyling your brand at Fashion Reloaded!

reBRAND : FASHION RELOADED #3 : Swap, hack and restyle your fashion brand in our crowdsourcing laboratory

Thu, 01 Jul 2010 12:10:00 -0400

The swap, make and restyle fashion event FASHION RELOADED presents Open Branding, an exploration how to crowdsource a fashion brand. Located at the public area of green fashion event THEKEY.TO at Postbahnhof, FASHION RELOADED offers workshops and installations to swap, upcycle and restyle your fashion brand.

Initiated by two Swedish designers, open source designer Cecilia Palmer and haute couture heretic and researcher Dr. Otto von Busch, the event calls consumers and designers to reclaim their fashion. Cecilia Palmer: “The internet allows us to co-create the world around us, and we want to explore the possibilities of crowdsourcing the creation of a fashion brand.”

Dr. Otto von Busch, known for his fashion hacking projects: “There are other ways of organising the fashion system. The question is: ‘How can we harvest more love, rather than just trying to sell more stuff? That’s what we research here.’”

Open Swap, Open Skills, Open Branding.

hacking haute couture

Thu, 01 Jul 2010 12:04:07 -0400

hacking haute couture

"Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination...."

Thu, 01 Jul 2010 11:59:00 -0400

““Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is nonexistent. And don’t bother concealing your thievery – celebrate it if you feel like it. In any case, always remember what Jean-Luc Godard said: “It’s not where you take things from – it’s where you take them to.”””

- Jim Jarmusch, The Golden Rules of Filming

Photo

Tue, 29 Jun 2010 10:00:00 -0400