O

O - the open brand - is not a brand in the traditional sense, as it does not have a consistent identity, but rather consists of changing themes. During each swap or workshop a theme is decided upon and discussed, and this theme is explored by the participants in their expressions, remaking, styling and  communication. The only constant is the open O, the open brand; a proof of open wear. The theme of the workshop can be seen in the garment itself.

It is a symbol of recognition, when meeting people on town, it is a sign, just like any brand,  that one is part of the crew. But this crew is open for anyone who wants to, and who wants to contribute to the ongoing discussions. It is the O.

O

O - the open brand - is not a brand in the traditional sense, as it does not have a consistent identity, but rather consists of changing themes. During each swap or workshop a theme is decided upon and discussed, and this theme is explored by the participants in their expressions, remaking, styling and  communication. The only constant is the open O, the open brand; a proof of open wear. The theme of the workshop can be seen in the garment itself.

It is a symbol of recognition, when meeting people on town, it is a sign, just like any brand,  that one is part of the crew. But this crew is open for anyone who wants to, and who wants to contribute to the ongoing discussions. It is the O.

Posted 1 year ago Notes

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About:

FASHION RELOADED #3 Open Swap, Open Skills, Open Branding. Swap, hack and restyle your fashion brand in our crowdsourcing laboratory.

The swap, make and restyle fashion event FASHION RELOADED presents Open Branding, an exploration how to crowdsource a fashion brand. Located at the public area of green fashion event THEKEY.TO at Postbahnhof, FASHION RELOADED offers workshops and installations to swap, upcycle and restyle your fashion brand.

Initiated by two Swedish designers, open source designer Cecilia Palmer and haute couture heretic and researcher Dr. Otto von Bush, the event calls consumers and designers to reclaim their fashion. Cecilia Palmer: "The internet allows us to co-create the world around us, and we want to explore the possibilities of crowdsourcing the creation of a fashion brand."

Dr. Otto von Bush, known for his fashion hacking projects: "There are other ways of organising the fashion system. The question is: ‘How can we harvest more love, rather than just trying to sell more stuff? That's what we research here.'"

8-10 July 2010, 11-18h. Supershop @ THEKEY.TO www.fashionreloaded.org