reBRAND has started! come join the discourse at the beach, making and discussing the role of the crowd, the user, in creating a brand. get handcrafted totems from reused brands, try making the latest shorts-model (now in 2.0) and snap a swap.

we are here 11-19h, today, tomorrow and saturday! icecream, sewing tools, karl lagerfeld and the rest of us are looking forward to seeing you here!

reBRAND has started! come join the discourse at the beach, making and discussing the role of the crowd, the user, in creating a brand. get handcrafted totems from reused brands, try making the latest shorts-model (now in 2.0) and snap a swap.

we are here 11-19h, today, tomorrow and saturday! icecream, sewing tools, karl lagerfeld and the rest of us are looking forward to seeing you here!

Posted 1 year ago Notes

Notes:

About:

FASHION RELOADED #3 Open Swap, Open Skills, Open Branding. Swap, hack and restyle your fashion brand in our crowdsourcing laboratory.

The swap, make and restyle fashion event FASHION RELOADED presents Open Branding, an exploration how to crowdsource a fashion brand. Located at the public area of green fashion event THEKEY.TO at Postbahnhof, FASHION RELOADED offers workshops and installations to swap, upcycle and restyle your fashion brand.

Initiated by two Swedish designers, open source designer Cecilia Palmer and haute couture heretic and researcher Dr. Otto von Bush, the event calls consumers and designers to reclaim their fashion. Cecilia Palmer: "The internet allows us to co-create the world around us, and we want to explore the possibilities of crowdsourcing the creation of a fashion brand."

Dr. Otto von Bush, known for his fashion hacking projects: "There are other ways of organising the fashion system. The question is: ‘How can we harvest more love, rather than just trying to sell more stuff? That's what we research here.'"

8-10 July 2010, 11-18h. Supershop @ THEKEY.TO www.fashionreloaded.org