July 2010
16 posts
O
O - the open brand - is not a brand in the traditional sense, as it does not have a consistent identity, but rather consists of changing themes. During each swap or workshop a theme is decided upon and discussed, and this theme is explored by the participants in their expressions, remaking, styling and communication. The only constant is the open O, the open brand; a proof of open wear. The theme...
having a brand be open...
having a brand be open embodies the exact sentiments of the new way forward- one that is connected, truthful, expressively sharing- everything we strive to be on the inside, coming out in our actions- sharing knowledge to create our own clothes. “sacrifice” to create empowerment. i tell a lot of people about opening branding in the USA and they are shocked at first, but love it! ...
Contribute your opinion! →
How and why can fashion (brand) narratives be created by the people who actually wear the clothes, instead of only dictated by a designer? What do you want your brand to communicate? Which values would it be identified with?
Contribute your own ideas right here.
reBRAND: Create Fashion with Personality
Some argue that fashion has nothing to do with personality, or rather, that identities are ready-made and pacifying rather than encourage participation and co-authorship. But fashion can be used for engagement, it can be a vehicle for personal growth and skill enhancement. Join us for collaborative experiments, explorations, cultivations, and multiplications of activity. Come help us make a...
FASHION RELOADED #3: Imagining an Open Brand
Can we make a brand of our own imagination? Can we imagineer an open platform for collaborative storytelling, and where the participants own and control the outcomes?
“Imagination is an activity in which human individuals create and recreate the essence of their being, making themselves what they were, are and will become.” (Sartre, The Psychology of Imagination)
FASHION RELOADED #3: Open Spectra for Intervention
Systems theorist Donella Meadows developed a list of leverage points of where to intervene in systems:
9. Numbers (subsidies, taxes, standards).
8. Material stocks and flows.
7. Regulating negative feedback loops.
6. Driving positive feedback loops.
5. Information flows.
4. The rules of the system (incentives, punishment, constraints).
3. The power of self-organization.
2. The...
openwear.org - collaborative clothing →
Openwear is the new open source concept and community in course of developing by EDUfashion.
In Openwear’s online space, small fashion producers, designers, stylists, students, interns,tailors, photographers, models, crafters, sewing cafes, silk-screen printers, fashion schools and others will all be able to open their own web space and personal profile, have access to the service...
reBRAND : FASHION RELOADED #3 : Swap, hack and...
The swap, make and restyle fashion event FASHION RELOADED presents Open Branding, an exploration how to crowdsource a fashion brand. Located at the public area of green fashion event THEKEY.TO at Postbahnhof, FASHION RELOADED offers workshops and installations to swap, upcycle and restyle your fashion brand. Initiated by two Swedish designers, open source designer Cecilia Palmer and haute couture...
“Nothing is original. Steal from anywhere that resonates with inspiration or...”
– Jim Jarmusch, The Golden Rules of Filming
June 2010
1 post
